Marketing & Growth

Marketing & Growth

Partnering with Catalysts and Getting Leverage

Leveraging Existing Databases

A Strategic Advantage: Favourse leverages a robust database of C-level contacts and potential members within the web3/blockchain/crypto ecosystem. This pre-existing network serves as a launchpad for targeted marketing and community building efforts.

Creating Engaging Event Experiences

Through meticulously planned events, Favourse captivates audiences and attracts new members. Engaging experiences showcase the value of community membership, fostering a sense of belonging and enthusiasm among attendees.

Strategic Alliances and Partnerships

Strategic partnerships with established communities, platforms, and influencers amplify Favourse’s reach. Collaborative efforts ensure cross-promotion, knowledge exchange, and a broader user base.

Ambassadors, Influencers, and Community Building

Influential KOL and community ambassadors act as Favourse's emissaries, promoting events, activities, and updates.
Leveraging influencers' reach and popularity, Favourse will collaborate with renowned personalities across various niches. This inclusive approach will not only increase brand exposure but also facilitate trust-building with potential users.
Influential KOL as strategic partners in the field that promote all Favourse events, activities and provide company updates, do interviews with startups, investors, etc. on Favourse’ behalf.

Referral Marketing

Affiliate marketing and referral programs incentivize users to invite new members, further expanding the community.
The affiliate can benefit in the following ways:
  • Friend signs up to App: Referrer gets 1 point (to win raffle)
  • Friend pays for ticket, referrer gets a commission (if EO activated the affiliate program for that event)
  • Sponsor signs up, affiliate receives a commission

Media Buying

Favourse will employ strategic media buying across multiple platforms, balancing between traditional and digital media. The focus will be on maximizing the return on investment, reaching the broadest potential customer base, and positioning Favourse as the premier platform for creators and partners.

Retention Program

To retain the existing user base and encourage their continuous engagement, Favourse will introduce a retention program. This program will offer benefits like exclusive access to events, rewarding interactions, and opportunities to connect with top creators and partners. Such incentives aim to cultivate a sense of community and foster loyalty among users.

How do we acquire our first 1.000.000 users fast?

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User Acquisition: Big Event Collaborations

We partner up with event organizers and creators that do big events exclusively through  Favourse App.
How It Works
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User Acquisition: Creator Social Media Campaigns

Tagline: Driving Adoption with Strategic Partnerships and Giveaways
How It Works
Creators promote Favourse on social media platforms asking “Who should be on our next podcast?”, “What topics should we cover in our next video?”, “Which merch would you like to buy next?” or by asking users to “Vote for me to come to your hometown”
  • Engaging Giveaway Contests and Referral Program:
    • Creators offering enticing giveaways to new users who invite friends to Favourse. Users register to vote for their favorite creators. Increase chances of winning the more friends you invite (e.g., "Win Meet & Greet, 15 Min Consultation, Signed Book, Unique NFT, and more from your favorite creator!")
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Creator Benefits
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Additional benefits for creators for being part of the first creators on Favourse besides remuneration: Favourse features free for the first year: Event-Solutions and Monetization: Paid Answers, Paid Chat, Paid Appointments.
User Benefits
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User Acquisition: Platform & Community Partnerships

Tagline: Strategic Partnerships for Rapid Adoption
  1. We do partnerships with platforms & communities to onboard big numbers of users
  1. Campaigns that reward users to user and promote Favourse on already established platforms like YouTube comments, Twitter, Reddit, and Telegram groups

Brand Awareness: Media

Promoting Campaigns: Through our media partners, we promote the events & creator giveaway campaigns, and announce our community and platform partnerships.
Promoting Success: We multiply our success by publishing success stories about all the events, influencer campaigns, and partnerships on media platforms.

Partnerships and Alliances

We are experienced and well-connected in Web3, AI, and Fintech, with support from our partners, expert speakers, and event organizers in these fields, making them our primary focus.
Next, we'll target the lucrative K-Pop market, especially in Indonesia, through a strong partnership with the Korean Music Industry, integrating Popin within Favourse.

Platforms & Communities

Collaborating with established platforms/communities, including CORE Crypto Community (365k unique users) and Republik Rupiah (fastest growing Crypto Education YouTube Channel in Indonesia).

Influencers

Raine Renaldi, Timothy Ronald, William Sutanto (Co-Founder Indodax; #1 Crypto Exchange in Indonesia), Robby Jeo (Founder of first and biggest crypto launchpad in Indonesia)

Strategic Partners

  • Popin, a ticket management solution, entertainment/ads-platform and live-streaming solution provides us with technology like live-streaming, direct contact to creator-influencers as well as with the Korean Entertainment Association as a strong partner
  • SeminarDesk is the all-in-1 event and venue management solution, founded 2018 in Germany: SeminarDesk provides us with the technical backbone, 5 seasoned developers from the event, hotel, and service industry, as well as opportunities to connect to new customers